9:11: Still nobody coming up on stage. It's not like the A to be late.

9:14: The lights are dimming. Steve's just taken the stage. The Rock really is back!

Continued here.

Follow the entire Jobs Keynote on this dedicated keynote page.

Follow the entire Jobs Keynote on this dedicated keynote page.

9:15: Steve's talking about the transition to Intel within 7 months instead of 12. Praising third party app developers and users. "As soon as you saw these lightning fast machines, you bought'em".

9:17: Half of all new mac sales are to "switchers".

9:17: An Apple "switch" ad for Vista is being played. Hodgman is in hospital gown in preparation for the Vista installation—worried about what happens when they "fiddle with his insides". Hoo, snarky.

9:20: Brag-time again. 2 billion songs have been sold (1b to 2b in 10 months in 2006). 5 million every day.

9:21: Apple's now the #4 seller of music. Also, 50 million TV shows sold. 1.3 million movies sold.

9:22: Paramount's releasing its movies on the Apple store now. All old movies, including "all six Star Trek movies".

9:23: In November, the Zune had 2% and Apple had 62%. December stats aren't out yet.

9:24: Some new iPod ads are coming out. Multicolored people dancing instead of just shadowed people.

9:25: A second ad with the same music and the same dancers, but a different routine.

Continued...

Macworld Keynote 2007 [Gizmodo]
Macworld Keynote 2007: Chronological order [Gizmodo]

9:26: Steve's just announced that the real name for iTV is actually Apple TV!

9:27: USB2, Ethernet, WiFI, HDMI, Component, Stereo inputs.

9:28: 802.11b/g/n

9:29: You can store 50 hours of videos on its 40GB hard drive. AppleTV can stream up to five computers.

9:31: Streaming theatrical trailers from Apple.com. The quality's actually pretty good at 720p.

9:34: Apple's showing off some Zoolander and Heroes clips from the Apple store.

9:35: By the by, the AppleTV logo is an Apple logo next to "TV".

9:36: Demoing music, photos, slideshows (moving). Which actually seems to have facial recognition like the PS3 slideshow.

9:38: Phil Shiller's brought his MacBook over to stream up an episode of Heroes to the AppleTV.

9:39: $299 for AppleTV.

9:40: Taking orders today, shipping Feb.

9:40: He's talking about SOMETHING NEW! Coming up in a sec...

Macworld Keynote 2007 [Gizmodo]
Macworld Keynote 2007: Chronological order [Gizmodo]

2. The Apple Phone.

3. Internet communications device.

All in one! It's actually going to be called the iPhone!

9:51: It syncs not only music, videos, but all your data! Bookmarks, email setup, contacts.

9:52: Just like an iPod.

9:47: The solution? A giant touchscreen interface. Multi-touch! You can do multi-gestures on the screen itself.

9:52: 160ppi

9:52: Controls on the side, volume, silent. The Back: 2-megapixel camera.

9:53: Top: headset jack, SIM, sleep-wake.

9:53: An iPod connector, just like the iPod (on the bottom).

9:54: Proximity sensor on the face, turns off the screen so your face doesn't press the buttons.

9:54: Ambient light switch and accelerometer to switch from portrait to landscape.

9:55: Built-in speaker.

9:58: Sensor detects orientation.
9:59: I'm hard.–Brian Lam

Macworld Keynote 2007 [Gizmodo]
Macworld Keynote 2007: Chronological order [Gizmodo]

9:56: To get to the iPhone features, click the iPhone. To scroll your songs, just flick your finger to scroll.

9:58: Song List:

9:59: The UI has all the album art, and even switches to coverflow view when you switch it to the landscape mode.

10:00: The videos are played in landscape mode. Yes. It supports videos. Even in widescreen, which is activated by double-tapping the screen.

Here's what it looks like when watching a video.

Macworld Keynote 2007 [Gizmodo]
Macworld Keynote 2007: Chronological order [Gizmodo]

10:04: Random access to any voicemail.

10:04: Wi-Fi, Bluetooth 2.0, Quad-Band GSM, EDGE (No 3G)

More pics of the UI after the jump.

10:09: Very easy to edit in phone numbers, recent phone calls, missed calls, add in numbers to contacts, etc. (All touchscreen from your finger).

10:10: Visual representation of voicemails are

10:11: SMS screens are exactly like the iChat screen.

10:12: Text-error-correction.

10:20: Emails can also be viewed in split view: emails on top, body on bottom.

10:20: Standard Inbox, Drafts, etc.

10:20: Email creation uses that virtual keyboard you use for SMS creation.

10:23: Free.

10:14: Photos scroll or transition with finger activation.

10:14: You can zoom in and out by "squeezing" or "pinching" the screen with two fingers.

10:16: Safari on the phone.

10:16: Google Maps: Sat directions, traffic, and maps.

10:16: Widgets: Weather and stocks.

10:17: Everything goes over EDGE or WI-Fi, which switches "seamlessly" when the phone detects Wi-Fi.

10:17: Yahoo Mail will provide free push IMAP email for all customers.

Shots after the jump.

10:24: Scrolling, zooming, all via the gestures. You view the entire page first (too small to read in normal view, so you need to zoom in).

10:26: Ho ho, he's checking Apple's stocks live, and it's going up.

10:26: Steve brings up the keyboard, starts typing, and finds Starbucks. Then, he punks them by ordering 4,000 drinks. Oh you!

10:28: Steve switches to sat mode and zooms way in on the Washington Monument.

10:29: Now the Eiffel Tower. Now the Colisseum in Rome.

10:32: Steve introduces Google's CEO. Eric Schmidt.

10:35: Eric talked about the engineering effort to get all the Google services on the iPhone. Praises Steve for the phone.

10:36: Jerry's talking about how great the internet apps are going to be on the iPhone.

10:38: Listening to music via the iPod app.

10:38: Phone call comes in, music fades out, screen changes, and Steve answers the call.

10:39: He hits the "home key" because Phil Schiller wants a photo. So demanding. Couldn't you pick a better time?

10:39: Steve picks the photo from the photo album, hits compose, and sends an email to Phil.

10:40: Phil wants to watch a movie tonight, so Steve brings up Safari and looks up Fandango.

10:40: Steve hangs up the call, goes back to iPod, and the music starts up again. The crowd reacts as if he just offered everyone a free phone.

10:46: 4GB model = $499

10:47: 8GB model = $599

10:47: Shipping in June!

Macworld Keynote 2007 [Gizmodo]
Macworld Keynote 2007: Chronological order [Gizmodo]

10:54: It's not an MVNO. If you want an iPhone you're going to need to get on AT&T.

10:59: He says this is because of the new focus on non Mac stuff.

11:01: John's about to take the stage, and we're about to take all of his six-foot three-inch frame and his sexy, sexy guitar playing.

11:07: Want John Mayer's song Gravity? Click here.

11:07: Want his second song World to Change? Click here.

11:09: It's over! "See you all soon!"

11:10: We're about to go take some shots of the product. Come back in a sec!